Founded in Miami, USA, with offices in the UK, Germany and Portugal, Brands Lab International is strategically located to effectively manage its diverse domestic and international portfolio of clients and partners.
Its long-term relationships and cutting-edge consolidation of services uniquely position it to provide unprecedented and unparalleled execution. BLI’s success is rooted in its partnership approach and extensive experience as a pioneer of the licensing industry and trailblazer for new development opportunities.
Florian HaffaFounder & CEO
An international licensing expert. Florian Haffa began his career at EMTV, where he held the position of Deputy Chairman of the Board and CFO during its IPO and the acquisitions of e.g.Formula 1 (50% stakeholder) and The Jim Henson Company (100%).
He has 30 years of experience in the licensing business, having managed some of the world’s most recognised brands including Formula 1, Sesame Street, The Muppets, Turner Entertainment, EXPO 2000 and Oktoberfest, to name just a few.
With Mr. Haffa’s diversification into real estate, BLI represents the culmination of his expertise in international branding, licensing and real estate services.
Mr. Sundermann has always been in the banking and financing world. Even before graduating from the University of Munster with a Masters Degree he completed an apprenticeship as a banker. He worked for five years as a project manager for IPOs at WestLB in Dusseldorf and took over a position as part of the Management Board.
He also headed the Corporate Finance division of the listed company EM.TV.AG during the acquisition of Formula 1 and the Jim Henson Company.
Since 2001 he is working as an independent consultant for capital market and financial topics.
Ferdinand von AuerspergPartner
With a master degree in International Marketing Ferdinand Von Auersperg began his career in the Music Industry, where he held positions as Managing Director for a publishing company and was Partner at a UK and German based Label. After, he was a founding Partner and CEO of a Management company based in Berlin and has managed several worldwide releases from Major Artists throughout his 8 years of experience.
Jeanine EsquenaziBusiness Alliances & Project Manager
With a Ph.D. in Genetics, preliminary studies in Architecture and with a vast experience in Interior Design and Business development Mrs. Esquenazi has been in the company from the very initial stages following up the projects, cooperation and developments.
Her strengths are brand cooperation specializing in the furniture, finishes and decorative area and creating liaisons with developers and brand owners.
Passionate for design, architecture, literature, traveling and exploring and extreme sports she is fluent in four languages.
Daniela FuchsBrand Cooperations & Project Manager
With a degree in Economics and Marketing from the Berlin School of Economics and Law, she has been in interesting positions inside a brand agency for premium brands, getting involved in specific campaigns and releases.
A key player inside the Daimler AG Group starting in 2005 and for over 14 years in the department of Mercedes-Benz Customer Solutions GmbH (Licensing Department) for the brands Mercedes-Benz, Mercedes-Benz Style and Mercedes-Maybach. She has covered important aspects of the development of new alliances, licensing with other innovative premium brands.
Expertise in the licensing business, style guidelines, brand cooperation, project and product development, new business and development monitoring.
Princess Lilly zu Sayn Wittgenstein-BerleburgBrand Strategist
She has served as Brand ambassador for some of the most iconic luxury Brands in the world mainly. In her portfolio are Brands from the LVMH group, Bulgari, Mercedes Benz / AMG in the development for Brand experiences linked to events with affluential customers, Jimmy Choo, Aquazzurra, Jaguar/Land-Rover, and more. She has collaborated with Reviderm at a level of B2B communications and events, served as a member of the board for the Green pioneering summit, Co-Design and merchandising for the Italian design office of MEXX, Holland, and Fashion Brand Lambros Milona.
She has been also a presenter and co-presenter on TV shows with Reinhold Beckman who is the most popular TV host in Germany. Engaged as a journalist for DEWZ Hameln, she has made Reportages about the children in Bulgaria, Trilogy on Helicopters and illegal immigrants, German- Polish border etc.
Alexander von LoebellSouth American Division
Born in Germany but residing in Colombia for over 20 years Mr. Von Loebell started his career in the licensing business 30 years ago. He has a vast background in the identification of business opportunities, creation of companies, design of marketing processes and integral management.
Experienced in identifying, connecting and promoting high-level partnerships between public and private, national and international investors and suppliers for the launch of industrial and commercial businesses.
Demonstrated expertise in coordinating groups of suppliers and supporting their commercial, productive and managerial development.
Philip ZyllaAccount Manager
He holds a Bachelor´s degree in Marketing, and started his career in the licensing business at EM.TV in Munich where he was responsible for the global merchandising business of brands such as Sesame Street and The Muppet Show amongst others.
He has always been a strong Brand Builder in various leading Sales & Marketing positions for international companies in the media (EUR, NZ, US), real estate (Portugal) and mergers & acquisitions (Germany/Iberia) industry.
Philip´s focus and strength is clearly on long term business relationships and business development. He has been building a strong and successful global network of professionals and partners for over twenty years.
A sunny, cultural melting pot that has become the trailblazer of Branded Real Estate. BLI was initiated here and expanded over the years. The second homes Mecca for all South American, Europeans and people escaping the cold winters, Miami is as diverse as cosmopolitan. With a concentrations of finance institutions parallel to Wall Street, shopping centers and luxury Miami is the biggest example of the blooming Branded Real Estate
A captivating sun bathed city with one of the highest quality of life so eagerly looked for. A city with a vibrant yet tranquil life, blooming with luxury projects and great opportunities for both investors and end consumers. One of the safest cities in the world with a tax protection for foreigners looking to invest in Portugal, offering opportunities for all ages and likes. Lisbon was an obvious choice for BLI to be located in.
Strategically located, is a haven for international business to be recognized and being easily accessible for liaisons from all over the globe. The city with a perfect mixture between the old historical and the vibrant and new London was a good move for BLI to be located in.
The city where most of the partners are from, Munich is a traditional city located close to the headquarters of one of the main Brands BLI represents in an exclusive basis so it was an evident and strategical need, also to be close to projects in development and brands headquarters .