Founded in Miami, USA, with offices in the UK, Germany and Portugal, Brands Lab International is strategically located to effectively manage its diverse domestic and international portfolio of clients and partners.
Its long-term relationships and cutting-edge consolidation of services uniquely position it to provide unprecedented and unparalleled execution. BLI’s success is rooted in its partnership approach and extensive experience as a pioneer of the licensing industry and trailblazer for new development opportunities. Brands Lab International founder and partners take pride of the achievements of the company in aiding to exponentially grow the branded real estate skyline.
Brands Lab International Partners:
Florian HaffaFounder & CEO
An international licensing expert. Florian Haffa began his career at EMTV, where he held the position of Deputy Chairman of the Board and CFO during its IPO and the acquisitions of e.g.Formula 1 (50% stakeholder) and The Jim Henson Company (100%).
He has 30 years of experience in the licensing business, having managed some of the world’s most recognised brands including Formula 1, Sesame Street, The Muppets, Turner Entertainment, EXPO 2000 and Oktoberfest, to name just a few.
With Mr. Haffa’s diversification into real estate, BLI represents the culmination of his expertise in international branding, licensing and real estate services.
Mr. Sundermann has always been in the banking and financing world. Even before graduating from the University of Munster with a Masters Degree he completed an apprenticeship as a banker. He worked for five years as a project manager for IPOs at WestLB in Dusseldorf and took over a position as part of the Management Board.
He also headed the Corporate Finance division of the listed company EM.TV.AG during the acquisition of Formula 1 and the Jim Henson Company.
Since 2001 he is working as an independent consultant for capital market and financial topics.
Ferdinand von AuerspergPartner
With a master degree in International Marketing Ferdinand Von Auersperg began his career in the Music Industry, where he held positions as Managing Director for a publishing company and was Partner at a UK and German based Label. After, he was a founding Partner and CEO of a Management company based in Berlin and has managed several worldwide releases from Major Artists throughout his 8 years of experience.
A sunny, cultural melting pot that has become the trailblazer of Branded Real Estate. BLI was initiated here and expanded over the years. The second homes Mecca for all South American, Europeans and people escaping the cold winters, Miami is as diverse as cosmopolitan. With a concentrations of finance institutions parallel to Wall Street, shopping centers and luxury Miami is the biggest example of the blooming Branded Real Estate
A captivating sun bathed city with one of the highest quality of life so eagerly looked for. A city with a vibrant yet tranquil life, blooming with luxury projects and great opportunities for both investors and end consumers. One of the safest cities in the world with a tax protection for foreigners looking to invest in Portugal, offering opportunities for all ages and likes. Lisbon was an obvious choice for BLI to be located in.
Strategically located, is a haven for international business to be recognized and being easily accessible for liaisons from all over the globe. The city with a perfect mixture between the old historical and the vibrant and new London was a good move for BLI to be located in.
The city where most of the partners are from, Munich is a traditional city located close to the headquarters of one of the main Brands BLI represents in an exclusive basis so it was an evident and strategical need, also to be close to projects in development and brands headquarters .
The Middle east is leading the horizon of advanced and pioneering Real Estate. Dubai is one of the pioneers of Branded Real Estate and is setting a high bar when it comes to Real Estate Development with some of the largest invested in projects bringing sustainability, technology and innovation, the ethos of the projects Brands Lab International gets involved in. It was a necessary required next step in BLI's expansion.