"We are suckers for glamour, glamour always works" Mark Badgley and James Mischka
“New York, March 26, 2020 - Mark Badgley and James Mischka, the creative minds behind the celebrated label Badgley Mischka, and responsible for some of the world’s most iconic red carpet looks, have decided to extend their philosophy of “Glamour Always Works” to enhance Real Estate Projects”
The main interest is to create through well-known and established developers Boutique condominiums and hospitality projects that will transmit in a holistic way what Badgley Mischka as a brand is all about. The sophisticated upscale allure of the brand will be imprinted in every corner of Real Estate Projects, warrantying discerning buyers a final product with the quality, uniqueness and timeless glamour the brand is known for.
Established in 1988 and hailed by Vogue one of the top 10 American fashion brands, Badgley Mischka has built a solid reputation in the fashion industry and over the past 32 years has become a true lifestyle brand with product category offerings of handbags, fragrance, swimwear, jewelry and more. Recently, the Badgley Mischka Home collection was launched in an effort to translate the brand’s values and aesthetic into sophisticated furniture and accessories for residential decor. The brand’s residential and hospitality projects in partnership with Brands Lab International will raise the bar on quality living by implementing well-being, state of the art amenities, technology and above all,the glamour that is such distinctive stamp of Badgley Mischka.
Badgley Mischka has appointed Brands Lab International to represent them on an exclusive basis for Branded Real Estate. Brands Lab International with its headquarters in Miami and offices in Munich, Lisbon and London, is a company with a long trajectory in the licensing world and recently announced also the representation of Martha Stewart and Diesel Living. Their portfolio includes some of the most iconic luxury lifestyle brands in the world.
“We are thrilled to be partnering with Brands Lab International on this exciting new venture,” said Mark Badgley. “James and I have always had a passion for residential design and real estate, so this partnership is a natural evolution of our brand,” he continued. “To be able to take our brand aesthetic and personal design viewpoint and apply them to these exciting new projects is a dream come true for us,” James Mischka continued. “We can’t wait to get started.”
“We are very excited about bringing to reality unique boutique tailored projects both residential and hospitality. These projects will adhere to the main tenants of the brand, bringing to customers projects of high quality, sustainability and glamour” Florian Haffa, founder and CEO Brands Lab International.
This exciting liaison was bridged out by Karen Ioli CEO of Partnerships Unlimited.
Luxury and exclusivity will be engraved in the projects and the brand is looking forward to announcing the commencement of some of this promising to become icons developments, same as the elegant haute couture they have adorned the runways with.
