From left: Steven Rockefeller Jr. and Wayne Morrison, of SixRock Group; Florian Haffa of Brands Lab International
““SixRock brand development projects and charitable efforts are spawned by our net-zero philosophy. We care about the legacy we leave behind and at a minimum, believe in having a net-zero impact on our world and giving back as much as we have been fortunate to receive.” - The SixRock Group Founders”
New York/Miami, April 28, 2020
The SixRock Group, which stands for six generations of the Rockefeller family legacy, in its search to expand into Branded Real Estate, is pleased to announce the appointment of Brands Lab International to represent them on an exclusive basis for branded Real Estate projects worldwide.
The SixRock Group and Brands Lab International will establish a multidisciplinary luxury lifestyle hospitality platform, providing soft branding, consulting, development and management services for hotels, resorts, sports and leisure venues, residential, health and wellness facilities, art and culture centers and commercial assets.
The legacy of the brand will add a strong identity to Real Estate projects that Brands Lab International is targeting to allocate worldwide. The SixRock Group and Brands Lab International will establish a multidisciplinary luxury lifestyle hospitality platform, providing soft branding, consulting, development and management services for hotels, resorts, sports and leisure venues, residential, health and wellness facilities, art and culture centers and commercial assets.
The aim is to develop luxury lifestyle communities, hospitality, health and wellness and commercial developments, all sustainable, eco-friendly and well-being oriented. SixRock envisions working with Delos, the worldwide leader in WELL certification and a company where Steven Rockefeller, III is a stakeholder.
We care about the legacy we leave behind and at a minimum, believe in having a net-zero impact on our world and giving back as much as we have been fortunate to receive.” - The SixRock Group Founders
Brands Lab International is already exploring projects in the Caribbean, Dubai, Miami and other areas around the world.
“We are enlivened to bring to developers one of the most revered reputations and legacy brands in the world for unique projects and the power of two elite brands when it comes to golf-related projects that will benefit from best in class expertise and experience. The SixRock Group provides one of the strongest brands worldwide for luxury lifestyle community projects.” - Florian Haffa, Founder and CEO, Brands Lab International.
The SixRock Group with offices in New York, Stockholm, and Beijing and Brands Lab International with its presence in Miami, Lisbon, London and Munich, have an extensive international presence facilitating global execution strategies.
Through six generations of the Rockefeller family, a passion for golf has been a common thread. The SixRock Group has partnered with the family of renowned champion golfer, Bobby Jones, to create unique, professional, sustainable, and environmentally responsible luxury lifestyle resorts around the world. By joining Brands Lab International, the liaison has become a powerhouse for Golf related projects that will benefit from their global mindset and experience.
