The lifestyle guru will transmit her brand’s DNA onto Branded Real Estate Projects
“I am looking forward to building extraordinary living communities for the growing population worldwide.”
NEW YORK, NY (November 13, 2019): Marquee Brands has appointed Brands Lab International (BLI), Miami to represent their recently acquired and iconic brand Martha Stewart, for Branded Real Estate. BLI will facilitate communications between the developers and the lifestyle brand to create various US based and international real estate projects including single family homes, condominiums townhomes and communities both in the US and abroad.
The Martha Stewart brand represents the epitome of American lifestyle. Martha herself has carefully curated a wide variety of products to enhance family-oriented living environments by bringing practicality, quality and beauty into American homes. Her own homes located in the city, country, on a coast and in the mountains, have acted as laboratories for the brand, covering the full range of American lifestyles. As a designer, builder, gardener, homemaker, and lifestyle expert, Martha’s expertise and knowledge has positioned her on the forefront of building homes and living well in those homes.
“I am looking forward to building extraordinary living communities for the growing population worldwide. Communities that will fit our needs and offer practicality, usefulness, beauty and comfort. I am thankful Brands Lab International is making this vision a possibility,” said Martha Stewart.
“The Martha Stewart brand is proud to announce our partnership with BLI on this new venture into the real estate and hospitality space,” said Carolyn D’Angelo, President of the Home Division at Marquee Brands. “We believe that with Martha’s expertise and knowledge in both real estate and lifestyle, this partnership will create flourishing communities where living well is the upmost priority.”
Florian Haffa, Founder & CEO from BLI: “We are very proud and excited about the opportunity to work with Martha and the team at Marquee Brands in such exciting ventures. The initial reactions from developers are more than positive, especially with the growing demand for branded real estate projects throughout the country. The years of stamping a building with a brand name are a thing of the past. We have selected and built a portfolio with brands that have a philosophy of enhancing the way we live and show interest in becoming a pivoting part of a new future with an improved way of living. The brands we represent have a complete DNA to pass into the projects, not only a name and Martha Stewart represents all that.”
BLI is currently in discussions with several developers and great news about high quality, functionality and community focused projects can be expected soon.
